“Life’s Good”Electronics has intensified its push for artificial intelligence powered home entertainment in Nigeria with a nationwide consumer campaign that blends brand loyalty with next-generation television technology.
The initiative, tagged “The Oldest LG TV,” invites Nigerians to showcase long-serving LG television sets still in use, positioning durability and customer trust as a bridge to the company’s latest AI-enabled QNED TV offerings. Through the campaign, LG aims to reward long-term users while accelerating adoption of its new intelligent viewing platforms.
Speaking at the campaign launch, Choongbae Seok, General Manager, Media Entertainment Solutions at LG Electronics Nigeria, revealed the initiative reflects the company’s evolution from analogue television manufacturing to artificial intelligence–driven innovation.
“This campaign is our way of recognising the loyalty of customers who have stayed with the LG brand for decades, while inviting them to experience a new generation of intelligent viewing powered by artificial intelligence,
“Our transition from classic CRT televisions to AI-powered QNED technology mirrors both technological progress and the loyalty of our customers, he added, noting that many early LG television sets remain functional decades after purchase. Seok said.
Under the campaign mechanics, participants are required to submit a photo or video of their old LG television, state how long they have owned it, and share personal memories associated with the device. The winning entry will receive a new LG AI QNED TV.
LG said the storytelling-based approach highlights the emotional role television continues to play in Nigerian households, while also demonstrating how modern AI televisions now adapt to viewing habits, recommend content, and optimise picture quality in real time.
“Our latest AI televisions go beyond display; they learn user preferences, optimise picture and sound quality in real time, and deliver a more personalised viewing experience,” Seok said.
The loyalty campaign aligns with LG’s broader strategy to expand its AI television footprint across emerging markets. This direction was reinforced at the company’s InnoFest 2026 Middle East and Africa showcase held in Abu Dhabi, where LG unveiled its 2026 AI TV lineup.
At the event, the company introduced premium models such as the OLED evo G6 and the 100-inch Micro RGB evo TV, both powered by the Alpha 11 AI Processor Gen 3, designed to deliver faster processing and enhanced picture and sound performance. LG also showcased its ultra-slim OLED evo W6 Wallpaper TV, featuring wireless connectivity aimed at reducing cable clutter.
“Nigeria and other emerging markets remain central to our growth strategy, and AI-driven home entertainment solutions are a key part of that vision,” Seok added.
According to LG, the latest product lineup underscores its ambition to drive growth in key markets like Nigeria by combining advanced AI technology with consumer-focused design and long-term brand loyalty.